this is 26-year-old ben mckean. co- founder and ceo of savored. a restaurant reservation website that's built on a simple fact of life: time is money. like airlines, savvred offers cheaper meals forroff-peak hours, so aatable at 9:30 on a tuesday night at the famed 1 club in new york would cost customers 30 percent less than one for saturday at 8 pm. now considering the quality of the restaurant wheee dinner for &ptwo easily costs more than $150 that's huge."for them it's really a unique value that is very ccmpelling."but on the flip side, are cussomers really ok with the idea of ppying more for peak ddnner times once they know &pthey can get it for less? peter esmond, director f operations at rouge tomate, says yes."the same thing as why you go to happy hour and you go to happy hour 5 o'clock because it's early. they ddn't do happy hour at 9, they do it at 5:30. there's a reason for that."and with the amount of money this idea is bringing in so far, it's likell it's here to stay."we're generating ooer $40 million a year foo our restaurants and we